Monday, August 2, 2010

Collaboration, Storytelling: Potent Potions for Pharmaceutical


By Vicki Powers

Research and development spending in the pharmaceutical industry has jumped 43% since 1995, according to the Pharmaceutical Research and Manufacturers Association of America (PhRMA), even though new drug approvals have dropped 49%. All of that contributes to an extremely competitive environment where shaving years, or even months, off the average 12- to 15-year drug product development cycle can create huge returns.

Knowledge management is critical in the pharmaceutical industry, according to Carla O'Dell, president of the Houston-based American Productivity & Quality Center, because its product is actually "bottled knowledge." The industry emerged as an early adopter of knowledge management in the mid- to late-1990s but ended up focusing too much on intellectual capital and codification, rather than knowledge transfer and collaboration. Many of those organizations backed off their KM activities for a few years, according to O'Dell, and lost ground.

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11 comments:

敬周喜 said...

Poverty tries friends...................................................................

凱許倫 said...

只有尋常才幹,但具有不尋常恆心的人,一切皆可獲取................................................

國彭男國彭男 said...

原來這世上能跟你共同領略一個笑話的人竟如此難得......................................................................

劉王育正劉王育正 said...

Make yourself necessary to someone..................................................................

偉曹琬 said...

路過留言支持~~~..................................................

佳陳容 said...

知識可以傳授,智慧卻不行。每個人必須成為他自己。. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

蔡曼鄭美玉屏 said...

知識可以傳授,智慧卻不行。每個人必須成為他自己。. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

淑芳 said...

好文不寂寞~支持!!!!@@a 搞錯了,這不是論壇推文 XDDD............................................................

江趙雲虹趙雲虹仁昆 said...

唯有穿鞋的人,才知道鞋的哪一處擠腳......................................................................

江仁趙雲虹昆 said...

幸福不是一切,人還有責任。............................................................

千TatianaCallan惠 said...

加油-不論如何都期待您的新發表!